Immersive Outlook

The three T’s of tax - technology, transparency and trust

Foreword

Tax is like a coin with two sides. On the one hand, it is a mandatory social contribution and on the other, it is a cost like any other. Governments need tax revenues to run the economy and drive specific objectives. Businesses discharge their social and tax obligations by paying their fair share of taxes while optimising tax costs.

India is currently the fastest growing economy in the world. 1 The sustained growth of a country largely depends on the sustainable growth in tax revenue built around an effective trust-based tax and compliance system. At 11.7%, India’s tax-to-GDP ratio2  is significantly lower compared to that of similar sized economies whose ratio is between 20% to 25%.3 The Government is expected to adopt various measures to increase this ratio for India.

Be it in India or other global economies, tax authorities are leveraging advanced technologies to streamline tax administration and combat tax evasion effectively. International data sharing mechanisms, including bilateral tax treaties and multilateral initiatives, are facilitating cross-border information exchange. While these developments have resulted in transparency, efficiency and speed, on the flip side, stringent compliance and reporting requirements, and incremental operational intricacies have made the tax function for businesses all the more challenging.

Therefore, rapid technological adoption is necessary for the tax function to manage compliance and ensure that businesses pay their fair share of taxes in the countries they operate. Advanced technologies including generative AI (GenAI) are increasingly transforming businesses, reinventing systems and gradually reshaping the tax ecosystem.

Technology can further enhance tax transparency. For instance, automated data analysis could facilitate the publication of a tax transparency report that factors in the company’s tax story, providing insights into its tax practices. This transparency can go a long way in building trust with the stakeholders, which is an imperative for business continuity.

Playback of this video is not currently available

7:03

This edition of Immersive Outlook examines how the three T’s of tax – technology, transparency and trust – are interconnected and are integral to the shaping of a more sustainable business. The first article ‘Three key levers to build trust with stakeholders’ looks at the benefits of promoting tax transparency and tax-related disclosures to build trust. The second article, ‘Driving connected compliance through technology’ offers solutions to streamline tax compliance processes and enhance transparency, while the subsequent article, ‘Four ways AI can re-engineer the tax function’ highlights the indispensable use of AI in tax, and underscores how the new order of the tax world will have technology at its heart. The concluding article in this edition, ‘Tax Transformation 2.0’, outlines what a future-fit tax function could entail and its contribution to the organisation’s overall business transformation initiatives.

We hope you will be able to derive insights from these articles. Reach out to us if you would like to have a more detailed discussion on any of the aspects we have touched upon.

Vishnupriya Sengupta Senior Director, Markets

Read more
Read less

Insurance companies should be able to unlock services to show value

Insurance companies should be able to unlock services to show value

Varun Dua, Founder and CEO, Acko General Insurance Limited, believes insurance companies need to transition from being complex product companies to trust and brand companies. In an online interview with Joydeep K Roy, Partner and India Financial Services Advisory Leader and Global Health Insurance Leader, he outlines the key factors that could ensure wider reach and lead to enhanced customer experience.

Read more

Viewpoint

‘Sustainability heads should strive to make themselves redundant’

Playback of this video is not currently available

29:57

A collaborative approach among stakeholders to mitigate and adapt to climate risks is an absolute necessity, emphasises Deeksha Vats, Chief Sustainability Officer, Aditya Birla Group (ABG), in an online interview with Madhura Mitra, Executive Director, Climate Change and Carbon Markets. 

Transcript

Download

‘All our campuses are zero consumption zones, everything is recycled’

Playback of this video is not currently available

22:29

A three-pronged approach – which includes reducing consumption, encouraging use of alternative fuels, and proactively preparing for the future – can drive climate change adaptation and resilience efforts in the country, says Subramanian Sarma, Whole-time Director and Senior Executive Vice President (Energy) at Larsen & Toubro (L&T) in a conversation with PwC India’s ESG Leader Sambitosh Mohapatra.

Transcript

Download

Three levers to build trust with stakeholders

In today’s increasingly complex business environment, establishing trust in the tax system has become a strategic imperative for long-term growth. The article looks at the benefits of promoting tax transparency and tax-related disclosures to strengthen stakeholder relationships.

Read more

Download

Bridging gaps in the India insurance sector

Driving connected tax compliance through technology

overview img

Businesses worldwide are facing unprecedented challenges while navigating the ever-evolving tax compliance landscape. The article explores solutions to streamline the tax compliance processes.

Read more

Download

Viewpoint

Playback of this video is not currently available

25:45

Four ways AI can re-engineer the tax function

From automated tax payments to taxpayers enjoying one-touch access to all their financials, from AI-based chatbots which can function as smart assistants to holographs acting as tax advisors – the tax landscape is all set to undergo a smart transformation.

Read more

Download

Bridging gaps in the India insurance sector

Tax transformation 2.0

Future of digital currency in India

Evolving regulatory changes and technological disruptions have made it imperative to reimagine and reinvent traditional tax functions to build trust with stakeholders and ensure a seamless adoption of technology for connected tax compliance. What does a future-fit tax function look like?

Read more

Download

All our attention is on organic growth

As technology advances, the human connection becomes even more important, says Shyam Srinivasan, MD and CEO, Federal Bank. In conversation with Venkata Peri, Partner and Research and Insights Hub Leader at PwC India, Srinivasan throws light on the changing nature of banking.

Read more

All our attention is on organic growth

Videos

placeholder img

Our mission has always been to transform the way India buys and sells

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

placeholder img

Reimaginging tomorrow's supply chain

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Contact us

Vivek Prasad

Markets Leader, PwC India

Email

Gautam Mehra

India Asset Management Industry Leader, PwC India

Email

Contact Us

Venkata Peri

Partner and Research & Insights Hub leader, PwC India

Email

Vivek Prasad

Markets Leader, PwC India

Email

Follow PwC India

Required fields are marked with an asterisk(*)

By submitting your email address, you acknowledge that you have read the Privacy Statement and that you consent to our processing data in accordance with the Privacy Statement (including international transfers). If you change your mind at any time about wishing to receive the information from us, you can send us an email message using the Contact Us page.

Contact us

Vivek  Prasad

Vivek Prasad

Markets Leader, PwC India

Hide