Changing consumer behavior
We are helping our clients navigate these scenarios by providing insights against several topics:
- Category dynamics: How will underlying consumer sentiment and income dynamics change the underlying consumption of goods and channel preferences in each category? Which of these changes to the demand pattern will persist in the long term?
- Product strategy and innovation: How should the product assortment and innovation portfolio be repositioned in response to changing consumer needs and preferences? Where can I simplify my portfolio, and where do I invest to capture new demand?
- Revenue growth management: How should revenue management strategies (e.g., marketing, pricing, promotion) be adjusted to align with new consumer needs and preferences and maximise return on investment?
- Supply chain and financial planning: How can I get a better short and longer term demand signal to drive supply chain (e.g., production, inventory, distribution) and financial planning? How can I make margin-optimised decisions under increased uncertainty? How can tax optimise the business priorities?
- Sales acceleration: How should brands prioritise white spaces across channels and geography? How should offline and online sales channels be leveraged synergistically to drive the market share agenda? What can be the right sized deployment of infrastructure – manpower, channel partner network to drive the direct coverage agenda in the dominant fragmented trade? How do we drive the right balance between growth and cost of sales?
Data-driven marketing and commerce transformation
We are helping our clients navigate these scenarios by providing insights against several topics:
- Data-driven marketing transformation: Defining the strategies to win consumer trust in a digital era and designing the capabilities and operating model to become an effective data-driven and agile enterprise.
- Digital commerce: Building channel strategies, execution capabilities and underlying technology throughout the entire consumer journey and across B2B, B2B2C and D2C, owned and 3rd party digital commerce
- Media intelligence: Bringing greater effectiveness and efficiency to campaign, media, and programmatic operations through optimising spend, targeting and measurement
- Personalisation and loyalty: Enabling growth and loyalty by understanding consumers and designing impactful, personalised experiences that can be activated at scale
- MarTech and data: Enabling clients to bring marketing and commerce to life by designing and deploying scalable technology and data solutions, incl. CDP
- Consumer analytics and marketing 360: Helping clients optimise full commercial ROI and make data-driven decisions through deploying advanced analytics / GenAI platforms
- Marketing spend monitoring and compliance: Delivering value, transparency, and assurance to optimise advertising/media spend and related agency relationships.
Supply chain resilience to enable recovery and growth
We are helping our clients navigate these scenarios by recommending action against several topics:
- Fulfillment experience: Building capabilities to deliver on customer expectations. Evolving into a growth engine that drives the customer experience.
- Connected demand and resource planning: Elevating the demand planning function to be an orchestrator of enterprise-wide resources.
- Visibility as a strategy: Increasing visibility to understand the suppliers’ overall resilience, financial stability, risk profile, and their ability to deliver. Utilise this information to take appropriate corrective actions to mitigate, where needed.
- Re-imagining the supply chain network: Refreshing and modernising the supply chain network design to accelerate growth, retain profitability and create tax efficiencies in the changing business operating model.
Future of work
We are helping our clients define the path forward in these areas:
- Doubling down on automation and accelerating the digital journey, allowing organisations to maximise efficiencies while fostering flexibility and teaming
- Future-proofing skills, while focusing on new critical behaviors that surfaced through crisis which fosters employee trust and confidence to perform in the new tomorrow
- Embracing new ways of working, by creating a data-driven, human-centered remote workforce strategy to help accelerate change in ways of working, culture, productivity, tax, legal and real estate considerations as clients drives their workforce transformation.
- Workforce transformation: Modernising the HR function - simplify and standardise operating model, processes and deploy digital solutions, support changing workplace dynamics and priorities, drive cost efficiencies and help enhance employee experience
- Remaining operationally agile by pursuing cost effective ways to deliver value (i.e., transition to the cloud, leveraging Global Capability Centers (GCCs) to foster agile and open innovation, reduce physical footprint and fulfill customer needs more quickly)
- Diversity and inclusion: Support clients in fully realising the business impact of a diverse inclusive and engaged workforce, help drive measurable impact through D&I analytics.
