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Welcome to PwC India’s Emerging Tech Startup Challenge—a distinctive and exciting platform for startups to prove their mettle and deliver impact on the area that matters most to the industry - growth.
As organisations face industry reconfiguration, blurred sector boundaries, and intensified competition, traditional business models are no longer sufficient. To thrive and grow, businesses must reinvent themselves.
This is where you come in.
Emerging tech startups act as catalysts for growth, enabling companies to establish new business models and identify new areas for growth and profit.
If your startup is re-defining customer interactions, unearthing new growth paths, generating game-changing insights from data, or turning traditional business models on their head, we want to hear from you.
The Emerging Tech Startup Challenge programme is open to all India-based startups working across the areas of artificial intelligence, data analytics, blockchain/Web 3.0, space tech, Industry 4.0, spatial reality, and more. We would be excited to see wide ranging innovations across industries in B2B/B2C segments, such as, retail and consumer, manufacturing, financial services, infrastructure, healthcare, telecom.
March 5, 2025 to May 5, 2025.
You may already be helping your clients by transitioning to ‘Anything as a Service (XaaS) model’ or enabling fusion of physical and digital worlds, or creating digital products, even causing channel disintermediation by going D2C – the possibilities are endless.
Whatever be your idea, if you believe you are helping clients to achieve accelerated growth, we would like to hear from you.
The programme runs for three months from the selection announcement. The 15 selected entities will be assigned a mentor from PwC to work with them through this period. PwC will invest up to 25 hours of pro-bono consulting support and also actively work with you to network and build access.
PwC India’s accelerator is a unique opportunity for startups in emerging technologies to further their ambition and mission to solve problems within their industry. The accelerator programme is open to all India startups working in the areas of blockchain, artificial intelligence, sports technology, data analytics and spatial reality. The application period is August 1 to August 15, 2024.
This is the first accelerator programme launched by PwC India in a bid to boost the startup ecosystem. The focus of this programme is to aid startups working in emerging technologies to finetune their solution and accelerate their market penetration.
PwC India will select the top 15 startup applications. The programme runs for three months from the allocation of the award. The selected entities will be entitled to 25 hours of pro-bono consulting in management, technology, deal support and go-to-market strategy, valuation and funding, tax among other categories.
PwC India’s accelerator is a unique opportunity for startups in emerging technologies to further their ambition and mission to solve problems within their industry. The accelerator programme is open to all India startups working in the areas of blockchain, artificial intelligence, sports technology, data analytics and spatial reality. The application period is August 1 to August 15, 2024.
This is the first accelerator programme launched by PwC India in a bid to boost the startup ecosystem. The focus of this programme is to aid startups working in emerging technologies to finetune their solution and accelerate their market penetration.
PwC India will select the top 15 startup applications. The programme runs for three months from the allocation of the award. The selected entities will be entitled to 25 hours of pro-bono consulting in management, technology, deal support and go-to-market strategy, valuation and funding, tax among other categories.
Supercharge your growth with mentorship and networking opportunities
Tap into expert insights and knowledge
Enjoy 25 hours of complimentary consulting support
Our programme is tailored to your startup's specific needs, featuring dynamic workshops, one-on-one sessions, and demo days. Consulting themes include: (Hover over the tiles to read more)
Reimagine organisational design, governance, operations, finance, HR, and risk management.
We know you already got this, but here to support you with any tech strategy, digital transformation, IT infrastructure, cybersecurity, data and analytics, and compliance-related questions.
Navigate tax structuring, international tax, compliance, and strategic planning.
Master market analysis, marketing and sales strategy, customer targeting, and performance metrics.
Get support with valuation, funding options, investor relations, and negotiation strategies.
So excited yet? Get ready to ignite growth and transform the future with PwC India’s Emerging Tech Startup Challenge!
A mentor will be assigned to each startup. The mentor will be a PwC India partner/managing director.
The startups will be able to seek the following support through the mentorship programme:
Startups will be chosen by the PwC jury. Startups will be judged on the following parameters and weighted scores will be given to each parameter:
Minimum series A/B funded, mandatorily should have implemented 2-3 commercial projects, registered in India, must be from the five tech areas specified, commercial implementations must be relevant for enterprises including government.
The deadline to submit an application with relevant proof of documentation is May 5, 2025.
In the process of Series A funding, unfortunately no. But, if you have already done all the paperwork and only money is yet to hit the account, then we will see relevant proof of documentation and decide on a case-by-case basis.
You must fill in an application form and attach supporting documents where needed. Information such as the name of the entity, where it’s registered, what industry/tech you are focused on, your investment stage etc. Necessary proof of documentation needs to be attached for some questions on the form.
No, the application is free of any costs.
There is a PwC jury that will shortlist the startups to pitch in front of a panel of PwC Partners. The PwC jury and partners comes from varied backgrounds and work in different teams from the PwC India network. PwC jury here would mean a set of people recognised from different teams of PwC India who will judge the startups on basis of various parameters such as the team, the innovation of the product/service of the startup, the commercial work done so far etc.
We have a scoring methodology with weights given to different attributes as per the eligibility criteria. Scoring includes various parameters such as team, complementarity of the team, the solution, the impact the solution can have across enterprises and industry, customers worked with and the size of the deals etc.
A chance to network and work with some of the best minds in the industry and the chance to avail consulting support free of cost* (for 25 hours). The startup benefits also through its association with PwC with regards to the marketing and eyeballs this Emerging Tech Startup Challenge will garner. Access to get mentored by subject matter experts and to help scale the startup.
25 hours of pro-bono consulting across management, tax, technology, deals and GTM, valuation and funding. Mentorship is provided within this 25-hour framework.
Yes, selected startups can choose how they want to structure their 25 hours of consulting, and yes, startups can choose to avail more than one type of consulting support.
This is the first such Emerging Tech Startup Challenge, so there are no examples for us to provide. Having said that, PwC has extensive experience helping companies of various sizes accelerate their business through the many interventions we execute for our partner and client firms.
A total of 15 startups will be selected for this cohort.
Rajesh Dhuddu
Partner, Emerging Technology, PwC India
Amarjeet Makhija
Partner & Leader - StartUps, PwC India
Vivek Prasad
Markets Leader, PwC India
Vivek Belgavi
Partner, Financial Services Technology Consulting, and India FinTech Leader, PwC India
Manpreet Singh Ahuja
Chief Digital Officer and TMT sector Leader, PwC India
The team
Complementarity of the team
The solution - USP, user metrics, performance etc.
Impact of the solution
Number of successful commercial implementations
Impact and scale of the implementations
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