Igniting growth through cutting-edge innovations

Accelerate your startup’s growth with cutting-edge support

Powering growth and revenue acceleration through innovations in the emerging technologies 

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Join PwC’s accelerator programme

5 March - 5 May, 2025

Application period

startup applications to be shortlisted

month programme

Welcome to PwC India’s Emerging Tech Startup Challenge—a distinctive and exciting platform for startups to prove their mettle and deliver impact on the area that matters most to the industry - growth.

As organisations face industry reconfiguration, blurred sector boundaries, and intensified competition, traditional business models are no longer sufficient. To thrive and grow, businesses must reinvent themselves.

This is where you come in.

Emerging tech startups act as catalysts for growth, enabling companies to establish new business models and identify new areas for growth and profit. 

If your startup is re-defining customer interactions, unearthing new growth paths, generating game-changing insights from data, or turning traditional business models on their head, we want to hear from you.

The Emerging Tech Startup Challenge programme is open to all India-based startups working across the areas of artificial intelligence, data analytics, blockchain/Web 3.0, space tech, Industry 4.0, spatial reality, and more. We would be excited to see wide ranging innovations across industries in B2B/B2C segments, such as, retail and consumer, manufacturing, financial services, infrastructure, healthcare, telecom.

March 5, 2025 to May 5, 2025.

You may already be helping your clients by transitioning to ‘Anything as a Service (XaaS) model’ or enabling fusion of physical and digital worlds, or creating digital products, even causing channel disintermediation by going D2C – the possibilities are endless.

Whatever be your idea, if you believe you are helping clients to achieve accelerated growth, we would like to hear from you.

The programme runs for three months from the selection announcement. The 15 selected entities will be assigned a mentor from PwC to work with them through this period. PwC will invest up to 25 hours of pro-bono consulting support and also actively work with you to network and build access. 

PwC India’s accelerator is a unique opportunity for startups in emerging technologies to further their ambition and mission to solve problems within their industry. The accelerator programme is open to all India startups working in the areas of blockchain, artificial intelligence, sports technology, data analytics and spatial reality. The application period is August 1 to August 15, 2024.

This is the first accelerator programme launched by PwC India in a bid to boost the startup ecosystem. The focus of this programme is to aid startups working in emerging technologies to finetune their solution and accelerate their market penetration.

PwC India will select the top 15 startup applications. The programme runs for three months from the allocation of the award. The selected entities will be entitled to 25 hours of pro-bono consulting in management, technology, deal support and go-to-market strategy, valuation and funding, tax among other categories.

PwC India’s accelerator is a unique opportunity for startups in emerging technologies to further their ambition and mission to solve problems within their industry. The accelerator programme is open to all India startups working in the areas of blockchain, artificial intelligence, sports technology, data analytics and spatial reality. The application period is August 1 to August 15, 2024.

This is the first accelerator programme launched by PwC India in a bid to boost the startup ecosystem. The focus of this programme is to aid startups working in emerging technologies to finetune their solution and accelerate their market penetration.

PwC India will select the top 15 startup applications. The programme runs for three months from the allocation of the award. The selected entities will be entitled to 25 hours of pro-bono consulting in management, technology, deal support and go-to-market strategy, valuation and funding, tax among other categories.

“What’s in it for me” you ask?

Opportunities for funding, mentorship and networking

Supercharge your growth with mentorship and networking opportunities

Access to subject matter experts

Tap into expert insights and knowledge

25 hours of pro-bono consulting across categories

Enjoy 25 hours of complimentary consulting support

And how do I go about it?

Application process
Selection icon
Award icon

Curriculum

Our programme is tailored to your startup's specific needs, featuring dynamic workshops, one-on-one sessions, and demo days. Consulting themes include: (Hover over the tiles to read more)

Reimagine organisational design, governance, operations, finance, HR, and risk management.

We know you already got this, but here to support you with any tech strategy, digital transformation, IT infrastructure, cybersecurity, data and analytics, and compliance-related questions.

Navigate tax structuring, international tax, compliance, and strategic planning.

Master market analysis, marketing and sales strategy, customer targeting, and performance metrics.

Get support with valuation, funding options, investor relations, and negotiation strategies.

So excited yet? Get ready to ignite growth and transform the future with PwC India’s Emerging Tech Startup Challenge!

Mentorship programme

A mentor will be assigned to each startup. The mentor will be a PwC India partner/managing director.

The startups will be able to seek the following support through the mentorship programme:

  • Guidance and advice Strategic planning and goal setting
  • Feedback and critique product feedback
  • Governance Industry practices to institute strong governance culture
  • Skill development Training and workshops
  • Operational guidance Advice on process optimisation and team building
  • Accountability Tracking progress of set goals and regular check-ins
  • Risk management Help identify and mitigate potential risks that could affect the start-up
  • Customer acquisition and growth Sales strategy and marketing plan for the startup
  • Resource sharing Share useful tools and templates, and frameworks that can help in various aspects of business development. Share relevant case studies and success stories to illustrate best practices and potential pitfalls
  • Networking and connections Introduction of startups to potential investors, strategic partners and other key contacts. Facilitate or invite startups to industry events, conferences, and meetups to expand the network

FAQ

What is the eligibility criteria to apply?

Minimum series A/B funded, mandatorily should have implemented 2-3 commercial projects, registered in India, must be from the five tech areas specified, commercial implementations must be relevant for enterprises including government.

What is the application deadline?

The deadline to submit an application with relevant proof of documentation is May 5, 2025.

We are in the process of raising our Series A funding, or Series A funding is in principle accepted. All paperwork is done, but money hasn’t hit the account, can we apply?

In the process of Series A funding, unfortunately no. But, if you have already done all the paperwork and only money is yet to hit the account, then we will see relevant proof of documentation and decide on a case-by-case basis.

What information and materials are required for the application process?

You must fill in an application form and attach supporting documents where needed. Information such as the name of the entity, where it’s registered, what industry/tech you are focused on, your investment stage etc. Necessary proof of documentation needs to be attached for some questions on the form.

Is there an application fee?

No, the application is free of any costs.

Who are the key decision makers in the application process?

There is a PwC jury that will shortlist the startups to pitch in front of a panel of PwC Partners. The PwC jury and partners comes from varied backgrounds and work in different teams from the PwC India network. PwC jury here would mean a set of people recognised from different teams of PwC India who will judge the startups on basis of various parameters such as the team, the innovation of the product/service of the startup, the commercial work done so far etc.

How are applicants evaluated and what criteria are used?

We have a scoring methodology with weights given to different attributes as per the eligibility criteria. Scoring includes various parameters such as team, complementarity of the team, the solution, the impact the solution can have across enterprises and industry, customers worked with and the size of the deals etc.

What are the benefits of participating in this Emerging Tech Startup Challenge?

A chance to network and work with some of the best minds in the industry and the chance to avail consulting support free of cost* (for 25 hours). The startup benefits also through its association with PwC with regards to the marketing and eyeballs this Emerging Tech Startup Challenge will garner. Access to get mentored by subject matter experts and to help scale the startup.

What support is provided to the selected startups?

25 hours of pro-bono consulting across management, tax, technology, deals and GTM, valuation and funding. Mentorship is provided within this 25-hour framework.

Can selected startups choose the type of consulting required? Can startups choose more than one type of consulting?

Yes, selected startups can choose how they want to structure their 25 hours of consulting, and yes, startups can choose to avail more than one type of consulting support.

Can you provide examples of successful startups that have gone through your Emerging Tech Startup Challenge programme?

This is the first such Emerging Tech Startup Challenge, so there are no examples for us to provide. Having said that, PwC has extensive experience helping companies of various sizes accelerate their business through the many interventions we execute for our partner and client firms.

How many startups typically participate in each cohort or batch?

A total of 15 startups will be selected for this cohort.

Contact us

Rajesh Dhuddu

Partner, Emerging Technology, PwC India

Email

Amarjeet Makhija

Partner & Leader - StartUps, PwC India

Email

Vivek Prasad

Markets Leader, PwC India

Email

Vivek Belgavi

Partner, Financial Services Technology Consulting, and India FinTech Leader, PwC India

Email

Manpreet Singh Ahuja

Chief Digital Officer and TMT sector Leader, PwC India

Email

Selection criteria

the team

The team

Complementarity of the team

Complementarity of the team

The solution - USP, user metrics, performance etc.

The solution - USP, user metrics, performance etc.

Impact of the solution

Impact of the solution

Number of successful commercial implementations

Number of successful commercial implementations

Impact and scale of the implementations

Impact and scale of the implementations

Resources

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Terms of service

Welcome to the PwC Startup Emerging Tech Startup Challenge page. By accessing and using our website, you consent to adhere to and be bound by the terms and conditions set forth herein and the additional terms that govern use of our website or its content as mentioned on https://www.pwc.com/gx/en/legal-notices/terms-and-conditions.html. In the event of any inconsistency between the same, the terms and conditions mentioned herein shall prevail.

Participation in the programme

  • Eligibility criteria: Only startups that meet our eligibility criteria as described on our website may apply to the programme.
  • Application process: To apply, you must complete and submit the application form by the stated deadline. PwC reserves the right to accept or reject any application at its sole discretion.
  • Programme terms: If selected, you must comply with all programme requirements and deadlines. Failure to do so may result in your removal from the programme.
  • Award: The decision taken by the PwC jury with regard to the award shall be final and binding.
  • Consulting hours: Selected startups will receive 25 hours of pro-bono consulting from PwC. The allocation of these hours will be determined in consultation with PwC.
  • Indemnity: In addition to the indemnity terms mentioned on https://www.pwc.com/gx/en/legal-notices/terms-and-conditions.html the participants agree to hold harmless and indemnify us from and against any (direct and/ or indirect) liabilities, losses, damages, claims, costs, fees, charges, or expenses, including but not limited to reasonable attorney's fees and costs of litigation, that may be incurred by us as a result of or arising out of any claims brought by third parties. Such claims may stem from any acts or omissions attributable to the participants, whether such acts are intentional, negligent, or otherwise. 

Changes to terms

PwC reserves the right to update or change these terms at any time. Your continued use of the website indicates your acceptance of the new terms.

Governing law

These terms are governed by and construed in accordance with the laws of India. Any disputes arising out of these terms will be subject to the exclusive jurisdiction of the courts in India.

Privacy policy

PwC is committed to protecting your privacy. The PwC privacy statement is available at https://www.pwc.in/about-us/privacy-policy.html

Meet our team

Prateek Sinha
Rajesh Dhuddu

Partner, Emerging Technology,
PwC India

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Abhijit Bharatkumar
Amarjeet Makhija

Partner & Leader - StartUps,
PwC India

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Abhijit Bharatkumar
Vivek Prasad

Markets Leader,
PwC India

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Abhijit Bharatkumar
Vivek Belgavi

Partner, Financial Services Technology Consulting, and India FinTech Leader,
PwC India

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Sujatha Menon
Manpreet Singh Ahuja

Chief Digital Officer and TMT sector Leader,
PwC India

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Prateek Sinha
Ritu Rekha

Partner, Management Consulting,
PwC India

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Prateek Sinha
Yashasvi Sharma

Partner and EPB South Market leader,
PwC India

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