Customers define every business - Its approach, its strategy, its growth and its future.
Customers are changing the way they perceive, interact and engage with businesses.
Our Customer Consulting practice is geared to accelerate value and enable organisations to drive growth. We bring our people, experience and analytics and technology solutions to accelerate your customer-led growth.
As PwC’s Customer Consulting team, we offer integrated solutions that help organisations accelerate business growth by reimagining how customers buy from them, use their services and engage with them. We help our clients design outside – in strategies to develop value propositions while addressing customers’ underlying needs across the customer value chain.
This approach ensures that organisations are aligned to the rapidly changing customer behaviors. We also help our clients harness the value of data into a core business competency to create the right customer experience and product which reaches the right customer at the right time with the right offering, while opening more revenue generation opportunities.
During the pandemic, remaining relevant to the customer and managing profitable revenue growth have become even more critical, and we deliver these to our clients.
Our Customer Consulting practice enables value business outcomes. Based on the programme chosen and method of execution, our clients experience true business impact across qualitative and quantitative metrics
Through increase in market share, new sales, qualified leads, share of wallet, average purchase value
Increase in Brand Equity Index, Brand awareness/ consideration
We understand that organisations’ needs are often complex and need holistic solutions interconnected across multiple front office functions and we have built our comprehensive FoT framework in lieu of the same, addressing varying front office objectives.
We help our clients define their Customer Value Proposition and refine their front office functions to redefine and reimagine their businesses by co-creating integrated transformations– often combining two or more of these offerings across the framework for multiplied outcomes leading to an array of transformation offerings for overall business growth.
We provide following offerings which aim to address key questions with respect to driving accelerated and profitable growth
We help organisations drive business outcomes (eg growth, improved customer retention etc.) through high impact solutions across the entire customer journey
Our integrated B2B approach unlocks organisation-wide synergies for improved harvesting led growth, share of wallet and CLTV
We have proven experience in archetype-led growth strategy across sectors to showcase how organisations can unlock incremental revenue growth by leveraging market archetype-based growth models
We undertake service transformations for organisations by making them agile and customer centric, and driving objectives of customer experience, increased revenue brand advocacy
We help define the right set of metrics to be tracked for customer experience improvement, including a cutting-edge, proprietary RoX framework
We enable creation of a coherent strategy for growth by leveraging capabilities and making appropriate choices in the ways to play and products and services portfolio
Market Sizing
Persona and Journey Creation
Process Transformation
Customer Experience Improvement
Digital Business Acceleration
Loyalty Management
Domain and Industry Expertise
Design Thinking and Innovation
Digital Products and Accelerators
