At PwC, we draw on the collective skills and experience of more than 370,000 people across our network of firms in 149 countries to help build trust in society and solve important problems. We help our clients transform to build enduring success as they navigate a rapidly changing world. 86% of Fortune Global 500 are clients US$55.4bn revenues for the fiscal year ended 30 June 2024.
Case studies
Mokshita Vashisht
Manager, Digital Products and Transformation,
PwC India
Case study
Making GenAI cyber secure
Generative AI is without doubt a game changer for businesses, but using it comes with its own set of challenges, not least the hallucinations it can sometimes create when asked to perform a task.
A team at PwC India has created a tool to tackle these issues with Cyber Secure GenAI, a security product which has been specifically designed to address the unique challenges and vulnerabilities emerging in the world of Generative AI.
Cyber Secure GenAI is designed to enable enterprises to safeguard and implement guardrails in their Gen AI Large Language Model (LLM)-based applications.
The technology platform provides protection through six modular security membranes including input checks, PII (Personal Information Identifier) checks, datastore checks, generated output checks, connected app checks and hallucination checks. The input membrane, for example, serves as the first line of defence, safeguarding against unauthorised access attempts and malicious inputs. It checks for various threats such as prompt injections, unauthorized code execution, and sensitive data exposure. The output membrane meanwhile checks the legitimacy and accuracy of outgoing data and responses from LLM applications. The other membranes, namely PII, Data and connected apps, perform modular checks at the connected database, data pipeline and other connected applications (Customer Relationship Management (CRM)), Enterprise Resource Planning (ERP) etc) with the GenAI LLM application/s.
Crucially, Cyber Secure GenAI also features an industry-first hallucination checker, an advanced mechanism that detects false outputs and helps to establish a secure and reliable environment for AI applications. This increases the accuracy and credibility of application outputs, helping to prevent the spread of misinformation or distortions.
These six membranes provide a holistic security guardrail for LLM applications — modularly integrated as per the business need from simple to complex architectures. The solution builds trust in adopting newer and innovative technologies such as GenAI within the organisational landscape.
Cyber Secure GenAI will be embedded in all global PwC GenAI offerings to enhance PwC's global cybersecurity services.
“Cybersecurity threats posed by Gen AI loom large over global organisations, presenting a formidable challenge. We are delighted to have been able to create a solution with Cyber Secure GenAI that provides trust and security for both businesses and their customers.”
Madhura Mitra
Executive Director, Climate Change and Sustainability,
PwC India
Case study
Helping to develop a robust carbon market for India
Carbon markets are a vital policy tool used by governments to incentivise businesses and energy users to transition to cleaner energy sources. By imposing a price on each ton of carbon emissions, these markets help to make the development and adoption of cleaner energy technologies economically viable compared to fossil fuels
India has set an ambitious target to achieve net zero emissions by 2070. The carbon market in India has been designed to mobilise capital flows and incentivise industries to adopt innovative technological solutions for decarbonisation. In this context, a team from PwC India was selected based on their robust approach and methodology to serve as the advisors to India’s Bureau of Energy Efficiency (BEE) on their carbon market implementation journey.
This engagement is now in its second year. During the first year, PwC India supported BEE in developing a regulatory and policy framework, drawing on extensive insights, assessments, and studies of policies implemented in other countries. Concurrently, work began on creating a central IT platform called the Registry. This platform will enable the registration of projects, provide access and portals for all market participants — including project developers, traders, verification agencies, and validators — and feature a trading platform for carbon credits.
The next phase involves assisting BEE in conducting stakeholder consultations with industry leaders, academia, and regional and state governments. BEE has been organising these consultations across key cities in India to discuss and shape policy frameworks and documents critical to establishing a practical carbon market in India. A standout feature of this engagement has been the leadership from the Prime Minister’s office which has brought together key ministries to work towards a common goal with measurable outcomes.
Through this engagement, we aim to help create a robust carbon market that will play a pivotal role in India's decarbonisation journey.
‘We are thrilled to collaborate with the Bureau of Energy Efficiency in its groundbreaking initiative to introduce carbon markets in India. This engagement provides a crucial platform to engage with key stakeholders, facilitating the effective implementation of carbon trading mechanisms that are essential for India's decarbonisation journey."
PwC Perspectives on Business Model Reinvention
“Any business reinvention process would involve changes to one or more of the factors of production. Any change or standing up of new requirements across these factors would invariably lead to tax, legal and regulatory implications. These implications can affect the feasibility, profitability, and sustainability of the reinvention outcomes, as well as the overall risk profile of the organisation, making it an imperative to be addressed at every stage of the process.”
Kunj Vaidya
Business Model Reinvention and Transformation Leader - Global Tax and Legal Services, PwC India
